CX Leaders Strategy Forum Philippines

Transforming your Customer Experience Journey in a Digital-First Era



CX is an important factor as customers’ perception is a key attribute to drive brand loyalty, when it comes to digital customer engagement. Consumers will choose to stay with your business and be your brand advocates if they like you. Keeping customers captivated by the brand and encouraging them to become brand loyalists is where customer experience plays a main role. We can say that a customer is satisfied by not only visiting websites or stores regularly but also to share positive feedback on why they like the brand. This would stir up other customers to interact with the brand and also keep and gain more customers. In the course of this digital – first era, businesses got a load of tremendous spike in customer communication via digital channels. Hence, embracing digital customer experience strategies will boost the overall experience and journey customers will have when interacting with the brand. Reshaping your CX digitally will help your business to generate an omnichannel experience, provide instant, real-time support, automate mundane tasks, Convert more customers and optimise the customer journey.

According to research, the Asia Pacific Customer Experience Management Market size is anticipated to expand at a market growth of 24.2% CAGR during the forecast period. Owing to improving economic conditions, a crucial number of call centres, growing trend of social media, and rising emphasis on customer experience and satisfaction, Asia Pacific would be a vital region for expansion.

In an article made by Gartner, CX Management is prospering and on the rise. It shows that more than 5,000 organisations worldwide since 2019 now have a committed CX leader, nearly half of whom reports to the CEO.

The need for CX Leaders to adapt to changing conditions to compose the future business – to form and reform dynamically has been highlighted in this global pandemic and it is by creating new approaches, collaboration between all parties, and scalable digital core and innovation solutions which requires having insights into what other business leaders are doing differently.

CX Leaders Strategy Forum is exclusive to senior-level executives only. This series of focus group discussion and mutually matched one-to-one meetings ensure that interactions between primary decision makers of top and emerging companies are intimate and insightful. Opportunities of raising relevant questions or sharing case studies and success stories are welcome and allows in-depth discourse about each attendee’s strategic priorities. You can expect high-level conversations about customer experiences fields with the industry’s most innovative solutions to help companies improve end-to-end customer experiences, workforce productivity, reduce costs, increase revenues and enhance operational efficiency.

Event Statistics

Frequently Ask Questions

  • A hybrid conference is a new innovative way of conferencing to , connect, learn and network. Delegates can attend either in person or online. Day 1 will be all in person (limited crowd); Day 2 will be online.
  • Delegates will experience the insights from the DX Leaders Strategy Forum including industry leading keynote presentations, panel discussions, EDXchange sessions and one-to-one meetings, the latest technical insights, outstanding networking opportunities, and workshops - all available in both in person and online.
  • Through a dynamic virtual platform, delegates will also be able to explore live content, interact in live streamed Q&A discussions and engage virtually with other industry professionals.

  • DX Leaders Strategy Forum is COVIDSafe.
  • Health and safety of our delegates, exhibitors and sponsors is paramount and our top priority.
  • As part of our ongoing commitment to provide you a safe and pleasant event experience, a range of enhanced measures have been introduced across the venue to safeguard the wellbeing of our attendees, visitors, contractors and team members.
  • We’re closely monitoring COVID-19 regulations in line with advice from the Philippines Government and local health authorities to ensure your health is protected. Along with careful practices and SOPs, we are working with our conference venue partners to ensure a safe and secure environment. This includes new measures around physical distancing, increased hygiene practices, safe food service, sanitisation and cleaning protocols for your safety onsite.

Navigate how easy it is to explore the virtual platform and maximise your opportunity to network, learn, and engage with other virtual event participants

Why Attend?

DX Leaders Strategy Forum is where our senior executives gather as a community to discover, explore and experience the trends shaping the future. The event focuses on digital transformation issues that matter most to Malaysian enterprises:

Only those who have the ability to change and innovate quickly in a disrupted future will survive. Now is the best time to stay abreast of the changes impacting the way you work or run your business to prepare for the uncertain tomorrow. Make the most of your #DXLeadersMY  experience and book your delegate pass today.

2022 Sessions at a Glance

DX Leaders Strategy Forum provides participants with the insights, essential tools and solutions to better prevent, detect and respond to today’s pressing digital transformation challenges through various horizontal and vertical industry topic-focused sessions led by top industry leaders and experts.

Who Attends

BFSI and Fintech
Utilities & Energy
Retail, E-commerce, FMCG

Our Testimonials

“This event was very spectacular. This was my first time joining this event and I am really impressed. It was packed with up-to-date topics delivered in various formats. Everything is nicely presented online with a closer feel to offline ones. Whatever industry you are in, as long as you are into the digital support system, you will benefit a lot from this event.”

Pan Pacific Insurance CIO

“I'd recommend attending EDX events to sharpen one's saw and to stay updated on cutting edge developments. Being a part of a community of industry leaders has given me greater perspectives and has allowed me to see opportunities beyond my industry's trends and experiences.”

AIA Philam Life Digital Transformation and Innovation Head

“The event was very informative and provided so many take-aways in terms of analytics and cyber security. Looking forward to the next event.”

Lyceum of the Philippines University-Batangas MIS Director

"EDX performed very well in bringing together the right topics and people for a fruitful and inspiring vebue. Greatly organized and excuted by experience professions"

Planeground Consulting GmbH Managing Director

"EDX manages to gather thought leaders in the space and get them to share their thoughts, their experience as well as their go-to strategy when handling digital experience. Participating in the event opens my eyes as well as gives me relevant tips and tricks that I can implement in my own company."

Chief Information Officer Investree

“A great panel discussion, the panelists come from different industry backgrounds, which is good to elaborate more about digitalization and the impact to business resilience in their own industry. Very interesting.”

Chief Information Officer Toyota Astra Motor

“I am delighted to be invited as Keynote Speaker for DX Leaders Strategy Forum, where I have the opportunity to share and connect with Leaders from all over the world that can enhance my knowledge and sphere of influence in the Digital Space. I look forward to your invitation to the next EDX Events.”

Chief Technology Officer Prodigi (Sinar Mas Group), Indonesia

“It's a great discussion from a great event...very insightful.”

Chief of Digital Transformation Office Ministry of Health of the Republic of Indonesia

“A well crafted event, with great line-ups of distinguished speakers and industry players. Definitely beneficial to all audiences and lots of important takeaways to be brought home.”

Head of IT - APAC ASCENT Fund Services

“DX Leaders Strategy Forum is a great event where we have the thought leaders in Digital Transformation share about their knowledge and journey. The event covers a lot of interesting discussion topics and speakers where participants can understand more and learn about what is happening in the different industries, and how the other companies are accelerating their digital transformation process.”

Head of Digital Transformation Adira Insurance

“The DX Leaders Strategy Forum has given me a valuable chance to connect me with other thought-leaders from various industries. It was exciting to gain insights from other leaders who have different perspectives on their digital transformation journey.”

Head of IT Security Bank OCBC NISP, Indonesia



    Secretary Ivan John E. Uy

    Secretary, DICT | Philippines

    Chito Jacinto

    Chief Information Officer
    PHINMA Education Holdings, Inc. | Philippines

    Rey Lugtu

    Chief Executive Officer
    The Hungry Workhorse | Philippines

    Francisco Castillo

    Senior Vice President and Chief
    Information Officer
    Maynilad Water Services, Inc. | Philippines

    Rocky Bacani

    First Vice President and CITO, Meralco, CIO at CIS Bayad Center Inc. and CTA at Radius
    Telecoms Inc. | Philippines

    Ken Soh

    CIO, BH Global Corporation Ltd and Founding CEO, Athena Dynamics Athena Dynamics | Singapore

    Alex Ustaris

    Chief Information Officer
    PHINMA Education Holdings, Inc. | Philippines

    Lauro Matias

    Chief Information Officer
    EEI Corporation | Philippines

    Wilbertus Darmadi

    Chief Information Officer
    Toyota Astra Motor | Indonesia

    Gemma Rose Dublan

    Chief Information Officer
    Cyber Security Philippines CERT | Philippines

    Melvin Foong

    Deputy Chief Information Officer
    Rakuten Trade | Philippines


    Chief Technology Officer
    and Head of Infrastructure
    and Operations
    BDO Unibank | Philippines

    Scott Darrow

    Chief Technology Officer
    UBX | Philippines

    Edmund Situmorang

    Chief Technology Officer PT. Asian Bulk Logistics | Indonesia

    Clinton Marsh

    Chief Technology Officer
    KMC Solutions | Philippines

    Vice President and Group Chief
    Information Security Officer
    Meralco | Philippines

    Marlon Sorongon

    Chief Information Security Officer Maybank Philippines | Maybank NY | Philippines

    Lito Villanueva

    Executive Vice President and Chief Innovation & Inclusion Officer RCBC | Philippines

    Charlie Valerio

    Chief Digital Officer Phoenix Petroleum Philippines, Inc. | Philippines

    Sonny Supriyadi

    Senior Vice President Head, Pricing and Data Analytics Maybank Indonesia | Indonesia

    Naveen Chopra

    Chief Partnership Officer, Minfy | India

    Kelsey Hartigan Go

    Vice President, Information
    Technology, SM Prime Holdings, Inc. | Philippines

    Jason Brasileño

    Vice President – Head for Business and Enterprise Risk,
    Lazada | Philippines

    Maria Belinda San Jose

    Vice President – Information
    Technology Group Philippine Deposit Insurance Corp. | Philippines

    Dennis Domingo

    Vice President, Information Technology Security
    Distribution (ITSDI) |

    Marlon Umali

    Senior Assistant Vice President, IT Security, Security Bank Corporation | Philippines

    Nicolas V. Servino Jr

    AVP for Digital and Data Systems Metro Pacific Tollways Corporation | Philippines

    Ryan Guadalquiver

    IS Officer of the National Task Force Against Covid-19 and Bn Commander of 7th Signal Battalion, Army Signal Regiment, Philippine Army | Philippines

    LCol Francel Margareth Padilla-Taborlupa

    IS Officer of the National Task Force Against Covid-19 and Bn Commander of 7th Signal Battalion, Army Signal Regiment, Philippine Army | Philippines

    Dennis Crimen

    ICT Head, Philippines AirAsia | Philippines

    Kaushik Sekar

    ICT Head, Philippines AirAsia | Philippines

    Vincent Oh

    Regional Sales Director, ASEAN Cloudflare | Singapore

    Paul John Peña

    Head of Strategy, Insights, and Data Analytics, McDonald’s Philippines (Golden Arches Development Corporation) | Philippines

    Stephen Johnstone

    Regional Head, Philippines, Freshworksa | India

    Dang Nguyen

    Head of Solution Consulting, Asia Boomi | Singapore

    Andhika Widya Wirawan

    Head of Strategic Business
    Development – APAC, ESET | Singapore

    Vinu Rohit Krishnan

    Head of Cloud Economics &
    Commercial Strategy, AWS | Singapore

    Anthony Monteras

    Director, IT Shared Service Division, Sunpride Foods, Inc. | Philippines

    Robert Sanchez Paguia

    Division Chief, Cybercrime Investigation and Coordinating Center | Philippines

    Ricson Singson Que

    Information Security Consultant,
    Digital Technology Office, De La
    Salle-College of Saint Benilde
    and President and CEO of SQrity
     | Philippines

    Ross Farrelly

    Segment Leader of Data Science
    and Artificial Intelligence, IBM Asia Pacific | Australia

    Jeremy Jorrot

    Sales Specialist, ASEAN Cloudflare | Singapore

    Jason Tatom

    System Engineer, SD-WAN, Aruba, a Hewlett Packard Enterprise company | Philippines

    Sharleen Suarez Javier

    Country Lead B2B, Philippines, Logitech | Philippines

    Ronnies Ng

    Channel Manager ASEAN, Seagate Enterprise Data
    Systems |

    Madhur Kaushik

    Senior Solutions Consultant, Symphony SummitAI | India

    Chintankumar Upadhyay

    Sr. Solutions Architect and
    Enterprise Leader, Minfy | India

    Jindu Cherian

    Team Lead Migration &
    Modernisation Solutions
    Architects Asean, AWS | Singapore

    Ahilan Thiagarajah

    Senior Partner Solutions Architect for
    Migrations, AWS | Singapore

    Siddharth G

    ITSM Evangelist, ManageEngines | India

    Noli Romualdez

    Business Development
    Manager, Cloudflare | Philippines

    Claire Lim

    Solutions Engineer, Cloudflare | Singapore

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