PHYSICAL EVENT
CX Leaders Strategy Forum Philippines 2023
Transforming Customer Experience Journey in a Digital-First Era
- Wednesday
- February 8, 2023
- Diamond Hotel Philippines, Manila








Overview
CX is an important factor as customers’ perception is a key attribute to drive brand loyalty, when it comes to digital customer engagement. Consumers will choose to stay with your business and be your brand advocates if they like you. Keeping customers captivated by the brand and encouraging them to become brand loyalists is where customer experience plays a main role. We can say that a customer is satisfied by not only visiting websites or stores regularly but also to share positive feedback on why they like the brand. This would stir up other customers to interact with the brand and also keep and gain more customers.
In the course of this digital – first era, businesses got a load of tremendous spike in customer communication via digital channels. Hence, embracing digital customer experience strategies will boost the overall experience and journey customers will have when interacting with the brand. Reshaping your CX digitally will help your business to generate an omnichannel experience, provide instant, real-time support, automate mundane tasks, convert more customers and optimise the customer journey.
In the Philippines, the Department of Trade and Industry (DTI) is looking to stretch the number of local e-commerce enterprises from 750,000 to 1 million by 2022. According to a research survey made by Forrester Consulting, the Philippines (3.9) sits between China (4.0) and Malaysia (3.8) in terms of CX score which is based on three key considerations when measuring CX quality — effectiveness, ease and emotion. When it comes to CX, the Philippines provides an excellent blend of economic, cultural and digital aspects making it an exceptional location for centres of excellence and customer experience hubs. Some of the advantages the Philippines offers to local and multinational enterprises are access to global talent, communication skills, infrastructure and innovative technologies.
The need for CX Leaders to adapt to changing conditions to compose the future business – to form and reform dynamically has been highlighted in this global pandemic and it is by creating new approaches, collaboration between all parties, and scalable customer experience core and innovation solutions which requires having insights into what other business leaders are doing differently.
CX Leaders Strategy Forum is exclusive to senior-level executives only. This series of focus group discussion and mutually matched one-to-one meetings ensure that interactions between primary decision makers of top and emerging companies are intimate and insightful. Opportunities of raising relevant questions or sharing case studies and success stories are welcome and allows in-depth discourse about each attendee’s strategic priorities
Frequently Ask Questions
- A hybrid conference is a new innovative way of conferencing to , connect, learn and network. Delegates can attend either in person or online. Day 1 will be all in person (limited crowd); Day 2 will be online.
- Delegates will experience the insights from the DX Leaders Strategy Forum including industry leading keynote presentations, panel discussions, EDXchange sessions and one-to-one meetings, the latest technical insights, outstanding networking opportunities, and workshops - all available in both in person and online.
- Through a dynamic virtual platform, delegates will also be able to explore live content, interact in live streamed Q&A discussions and engage virtually with other industry professionals.
- DX Leaders Strategy Forum is COVIDSafe.
- Health and safety of our delegates, exhibitors and sponsors is paramount and our top priority.
- As part of our ongoing commitment to provide you a safe and pleasant event experience, a range of enhanced measures have been introduced across the venue to safeguard the wellbeing of our attendees, visitors, contractors and team members.
- We’re closely monitoring COVID-19 regulations in line with advice from the Philippines Government and local health authorities to ensure your health is protected. Along with careful practices and SOPs, we are working with our conference venue partners to ensure a safe and secure environment. This includes new measures around physical distancing, increased hygiene practices, safe food service, sanitisation and cleaning protocols for your safety onsite.
Navigate how easy it is to explore the virtual platform and maximise your opportunity to network, learn, and engage with other virtual event participants
The CX Leaders Strategy Forum aims to provide CX Leaders and providers with high-level conversations about customer experience with the industry’s most innovative solutions and strategies to help them effectively manage their offerings in the Philippines
On 8th February 2023, CX leaders and solution providers will seek to advance the Philippine progress in customer experience. Together, learn how to transform the customer experience journey to increase sales, improve brand loyalty, enhance customer service, and boost profits.
This strategy forum is made for CX leaders with designations such as Chief Customer Officer, Chief Marketing Officer, Chief Digital Officer, Chief Information Officer, Chief Technology Officer, Chief Experience Officer, Head of E-commerce and Digital Marketing to name a few. Be on the frontline of new insights and results-driven innovations.
Testimonials
"EDX manages to gather thought leaders in the space and get them to share their thoughts, their experience as well as their go-to strategy when handling digital experience. Participating in the event opens my eyes as well as gives me relevant tips and tricks that I can implement in my own company."
“We were able to meet a couple of end users primarily in the enterprise segment so it was actually good for us. We’re able to meet them one-on-one and we’re able to get their challenges as well as their requirements for their organisation. Good job for EDX. It was very organised and we really felt that we were well-accommodated.”
Speakers and Facilitators

ALFREDO E. PASCUAL
Secretary, Department of Trade
and Industry (DTI)

REY LUGTU
Chief Executive Officer, The Hungry Workhorse

CARLOS SANTOS
Chief Transformation
and Technology Officer, AXA Philippines

JESSICA ABAYA
Chief Marketing and
Customer Experience Officer, Metro Pacific Health

IRIS YACAT
Chief Operations Officer
and Chief Customer
Experience Officer, UBX

MANUEL “BAM” MEJIA
Chief Commercial Officer
and Co-Founder, Sarisuki

ALLAN TUMBAGA
Senior Vice President and
Chief Customer Marketing
Officer, Pru Life UK

ISABEL FALCO
Chief Digital & Marketing
Officer, L’Oréal

Gino Riola
Chief Marketing Officer, Allianz PNB Life

CHRISTINE MANLULU
Chief Product Officer, Booky

NOOKY UMALI
Chief Technology Officer, ZAPGroup Inc.

ROMMEL REGINO
Chief Operations & Sales
Officer, Inspiro

ERVILLE MAGTUBO
Vice President and Head -
Customer Care Group, Meralco

Aimee Kathleen Tann
Vice President, Head of Enterprise Experience Design, BDO Unibank

ED PASION
Vice President for Retail, Unioil Petroleum Philippines Inc.

KEN LAMZON
Vice President Customer
Interaction Center, 2GO Group Inc.

ARNEL GAMBOA
Vice President - Logistics, ACE Hardware Philippines, Inc.

ALEX LLORENS
Vice President Sales Asia, Contentsquare

FRANCIS ADRIAN VIERNES
AVP for Data Analytics, Megaworld Corporation

GODFREY SANTOS
AVP - Customer Experience, PETNET, Inc.

Kaushik Sekar
Regional Head - Philippines, Freshworks

JOANNE AVENDANO
Head of Customer
Experience, Gcash

MELODY LIM
Head of Customer Experience, Home Credit

MARCUS ERLANO
Head of Customer Experience, UnionDigital Bank

Raman Kishore
Head International Marketing, Exotel

DAN RAMIREZ
Head of Business
Transformation, ING Bank

SHIRLEY POH
Senior Director -
Enterprise Sales, Zendesk

PRASHANT PANDEY
Director, Customer Experience, Cebu Pacific Air

GLENN ONG
Director, Customer Experience, Cebu Pacific Air

Cecile Perez Tizon
Sales Director, APAC, Infobip

DEEPAK MONGIA
Senior Sales Director, Uniphore

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